H&M Home x Pantone
2024
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A series of loops for the H&M Home x Pantone collection released in 2024, focusing on the transition between two different color palettes. Each palette features different shades specifically chosen for the products in the collection. The Zesty & Fresh collection are in bright green, lime and yellow tones with inspiration from kiwis, limes and lemons , while the Spicy & Sweet collection is in red, hot pink and orange hues with inspiration from chili, mango & cupcake icing.
